MAJORS: COURSE DETAILS
»
-
«
Digital Transformation
EXPLORE (1 - 12 months)
PROJECT: AU Visitor Management System Integrated with Facility Access Control |
|
BBA |
|
BSc |
|
BTech |
|
BDes |
|
DISCOVER| 13 - 21 months
PROJECT: Digital Transformation of a local business AU Go – Low Touch Shopping Experience for On-Campus Grocery Store AU Be Fit App – Health/Activity tracker for AU Students |
|
BBA |
|
BSc |
|
BTech |
|
BDes |
|
EXPERIENCE | 22 - 36 months
PROJECT:
|
|
BBA |
|
BSc |
|
BTech |
|
BDes |
|
DEEP-DIVE | 37 - 48 months
BBA PGD | |
Project 1 Ecommerce |
In the E-Commerce Capstone Project, students will work on a detailed digital transformation exercise of an existing retailer. Students will be expected to weave together the disparate strands of their learning into a workable strategy to establish ecommerce operations for the existing business or a new industry. The project will focus on digitization of supply and value chains and all related business functions. |
Project 2 Marketing in Digital World |
In the Marketing Capstone Project, students will work on an end-to-end digital marketing strategy for an existing market participant or a new entrant into a market. Students will be expected to weave together the disparate strands of their learning into an effective and coherent omnichannel market and distribution strategy. The project will focus on marketing analytics, tracking and lean and agile methodologies. |
Project 3 Innovation Management |
In the Innovation Management Capstone Project, students will work on executing an innovation project in an existing organizational setup. Students will design and implement a specific innovation project as per the company’s strategy. The project will focus on the design and process elements of innovation management and its effectiveness in real-world setups. |
Project 4 New Venture in Capital |
In the New Ventures Capstone Project, students will work on a new business plan for a start-up idea that can be pitched to both internal and external investors, including venture capitalists, for financing. Students will be expected to build a robust business model based on their learnings at Atria. The focus of the project will be on the readiness of the model and pitch for investment and the quality of communication. |
BSc Honors | |
Project 1 Automation & Computability |
In the Automation and Computability Capstone Project, students will work on specific digital transformation efforts to assess which business problems may and may not be automated and computable. They will use different theoretical tools and computer science logic to define computable and decidable problems, amenable to digital transformation. Focus will be on applicability of digital transformation to a company’s business. |
Project 2 Advanced Data Science |
In the Advanced Data Science Capstone Project, students will work on a specific business problem using data science problem solving techniques. Students must be able to use interdisciplinary tools and techniques in their efforts and find a workable business solution. The focus will be on applicability of advanced data science techniques to specific real-world business problems and the right digital tools companies can use in their efforts. |
Project 3 Networked Markets |
In the Networked Markets Capstone Project, students will work on a detailed digital transformation effort for an organization operating in a networked market industry. They will bring their experience of networks, design and algorithms to establish the most effective digital strategy for the company. Focus will be on establishing competitive advantages and network efficiency in the industry the company operates in. |
Project 4 Business Intelligence Systems |
In the Business Intelligence Systems Capstone Project, students will work on building a new management information system for a company undergoing digital transformation. They will bring their interdisciplinary knowledge and experience to build a revised intelligence system based on the company’s operations and functions. Focus will be on using best practices and design principles for process improvements. |
BTech | |
Project 1 Cybersecurity |
In the Cybersecurity Capstone Project, students will work on building specific technology solutions to a security concern within a company’s digital transformation efforts. Students will address the issue keeping in mind the company’s business model, possible security threats, and related matters. Focus will be on robustness of digital transformation efforts given security challenges and ease and efficiency of solution. |
Project 2 Cloud Computing |
In the Cloud Computing Capstone Project, students will work on scaling and managing business functions and operations as part of a digital transformation effort. They will bring to bear their knowledge of distributed systems, networking, and security to deploy a cloud-based solution. Focus will be on ease of deployment and competitive advantages gained through cloud deployment. |
Project 3 IoT |
In the IoT Capstone Project, students will work on building a particular IoT enabled product as part of a company’s product or digital experience strategy for its customers. They will use their interdisciplinary and fundamental programming skills in building IoT enabled products. Focus will be on usability and real-world applicability within business contexts. |
Project 4 AI |
In the Artificial Intelligence Capstone Project, students will work on specific aspects of a company’s digital transformation efforts which may be amenable to AI treatment. Students will weave their disparate learning together to build applications which can most effectively take advantage of Artificial Intelligence technologies. Focus will be on improving customer experience and creating value. |
BDes | |
Project 1 Interaction Design |
In the Interaction Design Capstone Project, students will work on a detailed digital transformation of an existing offline interaction. They will bring together the different elements and principles of effective user interaction and experience into a clear user interface plan. The focus of the project will be on the ease and effectiveness of the user interface and its incorporation of different digital technologies |
Project 2 Workplace Design |
In the Workplace Design Capstone Project, students will build a new office space design proposal for existing real-world office setups. They will create a holistic proposal based on detailed understanding of not just the future of work principles but also systems and business process design. The focus of the project will be on improving workplace efficiency and productivity and use of digital technologies to do so. |
Project 3 Product Design |
In the Product Design Capstone Project, students will work on a detailed product proposal within a digital transformation strategy for a specific business case from possible real-world needs. They will create a comprehensive product experience flow as well as roadmap for product development and management. The focus of the project will be on prototyping and iteration aspects of product development efforts. |
Project 4 Creative/Graphic Design |
In the Creative/Graphic Design Capstone Project, students will design an end-to-end graphic and creative accompaniment to a company’s digital transformation strategy. They will work on all different aspects of marketing, communication, and public relational material a particular strategy may require. Focus of the project will be on communication effectiveness and consistency with brand identity and values. |